Auch für Datenvisualisierungen interessant:

It is a well-known scientific truth that research results which are accompanied by a fancy, colorful fMRI scan, are perceived as more believable and more persuasive than simple bar graphs or text results (McCabe & Castel, 2007; Weisberg, Keil, Goodstein, Rawson, & Gray, 2008). Readers even agree more with fictitious and unsubstantiated claims, as long as you provide a colorful brain image, and it works even when the subject is a dead salmon.